Álvaro de Nicolás
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AI tools for strategy: an executive playbook

Álvaro de Nicolás · June 2026

AI tools for strategy: an executive playbook

Why this matters

Most executive teams have adopted AI for individual productivity (drafts, summaries, slides) but not for strategic work. The gap is now closing. The combination of Copilot for PowerPoint, Claude Code and the new Skills format lets a leader move from AI as text generator to AI as junior partner in strategy formation.

This piece walks through the three categories that matter today and connects them to the twenty strategy frameworks worth combining with AI methods.

1. AI-enhanced presentations: Copilot and beyond

Microsoft has embedded generative AI into PowerPoint via Copilot. You describe what you need in plain language; the AI produces draft slides, suggests designs, writes copy and answers questions about the content. The two real benefits are time and brand consistency: Copilot picks fonts, colours and layouts that respect your template.

Outside Microsoft, Plus AI, Beautiful.ai and SlideSpeak offer similar features — converting documents to slides, suggesting narrative flow, generating charts. When choosing, look for three things: support for your preferred platform (PowerPoint / Google Slides), integration with corporate branding, and privacy controls.

Useful for executives, but maintain human oversight for narrative and brand. AI accelerates draft production; it does not yet replace editorial judgement.

2. Claude Code: agentic coding for non-engineers

Anthropic's Claude Code extends LLMs into software development. It can edit files and run commands directly in your environment, write and test code, integrate with GitHub, and delegate routine tasks to an agent.

The newer file-creation feature lets Claude create and edit Excel, Word, PowerPoint and PDF directly within its interface, including a Python and Node.js execution environment similar to OpenAI's Code Interpreter. This is available to Max, Team and Enterprise users today.

For executives, the implication is concrete: prototyping accelerates, data-driven reports get faster, and a non-technical user can complete tasks that previously required a developer. The trade-off is governance — letting an AI run arbitrary code touches your data security and compliance posture. Set boundaries up front.

3. Claude Skills: codifying expertise

In October 2025 Anthropic introduced Skills — folders of instructions, scripts and resources that Claude loads when needed. Skills make Claude better at specialised tasks (Excel work, brand-aligned slides, fillable PDFs) and have four properties that matter for organisations:

Examples: a finance skill that reads quarterly data and generates formatted reports; a marketing skill that produces on-brand decks; a compliance skill that runs the same five checks before any document leaves the firm. Skills turn organisational know-how into a reusable asset.

4. The paradigm shift: from language models to living intelligence

The 2025 Tech Trends Report frames the moment as a transition to living intelligence: systems that sense, learn, adapt and evolve beyond traditional computational boundaries. Four shifts deserve a leader's attention:

5. Twenty strategy frameworks worth combining with AI

An executive AI strategy works best when it picks the right traditional framework and overlays AI methods (chain-of-thought prompting, RLHF, agentic execution). Here is the working library:

FrameworkUse it for
SWOTHolistic positioning; first pass before deeper analysis.
Balanced ScorecardTranslating strategy across financial, customer, process and learning lenses.
OKRsBold objectives + measurable key results; alignment in fast-growing companies.
Porter's Five ForcesCompetitive pressure analysis before market entry.
PESTELMacro-environmental scan for expansion or risk.
Blue OceanCreating uncontested markets through unique value.
Ansoff MatrixGrowth path: penetration, product, market or diversification.
McKinsey 7SOrganisational alignment during transformation.
VRIOResource and capability evaluation for sustainable advantage.
Hoshin KanriCascading vision to daily actions; operational excellence.
Gap PlanningClosing the distance between current and desired performance.
Scenario PlanningWhat-if testing across multiple futures.
BCG MatrixPortfolio decisions: stars, cash cows, question marks, dogs.
Value Chain AnalysisBottlenecks and differentiation opportunities.
Core CompetenciesInvestment focus where differentiation matters.
Strategic Group MappingIdentifying underserved segments.
Resource-Based ViewInvesting in unique internal strengths.
Stakeholder MappingAligning support for strategic initiatives.
Kotter's 8-StepChange management; the human side of transformation.
North Star MetricOne number to focus the whole company.

Takeaways


Based on a working note assembled with Microsoft, Anthropic and Future Today Institute primary sources, plus Monday.com's strategy framework library. Errors and emphasis are mine.